Jasmyne Cannick brings a wealth of knowledge and experience in the areas of strategic communication, media relations, and political consulting to causes and clients close to her heart. Over the last 15 years, she has contributed to and/or led strategic communications and messaging efforts for a range of law firms, political campaigns, nonprofit organizations, and government agencies including Reform L.A. Jails (Yes on Measure R), the City of Compton, The Cochran Firm, Douglas Hicks Law, among others. As Empowerment Justice Strategies founder and principal, Jasmyne has the rare distinction of loving her job where she works alongside brands, advocacy, and politics to orchestrate strategies and assemble the right teams to help use the power of strategic communications to create a legacy of positive change. Over her career working both in-house and alongside advocacy organizations and elected officials, including in the California State Assembly, House of Representatives and for five mayors, Jasmyne continues to navigate new public opinion realities into wins for her clients.
Like many modern professionals, strategic communications is not Jasmyne’s only career. As an influencer, before it was a thing, Jasmyne is a nationally known and respected victims’ advocate, journalist, and political and social issues commentator. She has developed a strong national following for her willingness to tell it like it is on uncomfortable and hard to discuss issues around race, politics, and society. She is proud of her reputation for bringing attention to stories and issues that would have gone under-reported, overlooked, or just ignored. Jasmyne continues to be a popular speaker in the media, at colleges and universities, and at conferences on the collisions that take place at the intersections of race, politics, and society, where she often challenges and shapes public opinion while encouraging civic engagement for positive social change.
In 2019, she was named Out Magazine’s Journalist of the Year. She was also selected as one of ESSENCE magazine’s 25 Women Shaping the World, and one of Los Angeles’ Most Fascinating Angelenos by the L.A. Weekly.
She serves on the Board of Directors for the Stonewall Democratic Club and Los Angeles African American Women Political Action Committee (LAAAWPAC).